Social management tools to help you with social media
Social media is the way of the future in business. You cannot forget to check on your social media sites for client updates and questions, but managing all of the social media sites you have is...
View ArticleSmall businesses also abuzz with social media
Major businesses and other prominent brands have been doing their best to boost their influences on social networking sites, a big part of which involves making their brand’s sites as visible as...
View ArticleFashion-oriented commerce site makes it big
Pinterest seems to be getting all the attention these days, but before we even met the now famous social commerce site, there was Polyvore. The site, which is three years older than Pinterest, has...
View ArticleSocial commerce trends
In a time when almost everybody has a Facebook account, social media is no doubt a viable platform for retail brands. “Tweets”, “pins” and “likes” have a strong potential to boost a brand or product’s...
View ArticleMove over, social media: Email scores better in advertising
While one cannot question the immense popularity and influence of social media on many aspects of modern life, email is still apparently the more dominant marketing tool for businesses. A new study by...
View ArticleSocial media changes buying behaviour
Social media is a proven and effective platform to market products and services, but experts suggest that these sites can also change buying behaviour. “Social (media) is not a channel – it’s more of a...
View ArticleShareaholic reports referral traffic on social media both up and down
Shareaholic released a report that covers referral traffic data from the eight largest social media sites. This report covers the fourth quarter of 2013 (September-December). Some social platforms were...
View ArticleHow can retailers leverage their social media presence?
Many experts expect the social commerce market to flourish in 2014. How can retailers monetise their presence on various social media channels? The first move is to create a meaningful conversation on...
View ArticleCan social media save UK retailers?
Apart from drawing in more people, Facebook, Twitter and newcomer Phlok are boosting the sales of British shops, according to media reports. Coupled with loyalty schemes, these social media sites have...
View ArticleWomen often lie on social media, says study
Women are more likely than men to lie on Twitter, Facebook, and Instagram, according to a study conducted by Sydney-based advertising agency The Works. The research, which sampled around 500,000 posts...
View Article
